testing plates

Cosmetic Testing, PET, Stability, Compatibility, CPSR, FDA, EU Compliance


Launching a cosmetic product is about more than formulation and branding. Proper cosmetic testing is essential to ensure product safety, shelf life, regulatory compliance, and consumer trust. Whether you plan to sell in the United States, the European Union, or both, understanding required and recommended cosmetic testing is critical.


This guide breaks down the most important cosmetic testing types, including Preservative Efficacy Testing (PET), stability testing, compatibility testing, CPSR for the EU, and FDA expectations in the USA.


Why Cosmetic Testing Is Essential


Cosmetic testing protects both brands and consumers.


Testing helps:


  • Verify product safety for intended use
  • Ensure products remain stable and effective over time
  • Confirm packaging compatibility
  • Meet FDA, EU, and international regulatory expectations
  • Reduce liability and risk of recalls


Skipping or misunderstanding cosmetic testing can increase the risk of product failure, market delays, or reputational damage.


Preservative Efficacy Testing (PET)


Preservative Efficacy Testing, often called PET or challenge testing, evaluates how well a cosmetic product resists microbial growth over time.


What PET Testing Does


  • Confirms preservatives control bacteria, yeast, and mold
  • Demonstrates product safety during normal consumer use
  • Helps validate preservative systems in water-containing products


When PET Is Needed


PET testing is strongly recommended for:


  • Lotions and creams
  • Shampoos and conditioners
  • Liquid cleansers
  • Any water-based or water-containing cosmetic


An inadequate preservative system can lead to contamination, spoilage, and serious safety concerns.


Cosmetic Stability Testing


Stability testing evaluates how a cosmetic product performs over time under various environmental conditions.


What Stability Testing Evaluates


  • Texture and viscosity changes
  • Color stability
  • Fragrance integrity
  • pH consistency
  • Separation or crystallization
  • Overall product appearance and performance


Why Stability Testing Matters


Stability testing supports:


  • Shelf-life claims
  • Expiration dates or PAO (Period After Opening)
  • Consistency across manufacturing batches


Without stability testing, brands risk selling products that degrade, separate, or fail before reaching consumers.


Packaging Compatibility Testing


Compatibility testing ensures that your cosmetic formula and packaging work safely together.


What Compatibility Testing Checks


  • Chemical interaction between formula and packaging
  • Leaching or migration of packaging materials
  • Discoloration, warping, or weakening of containers
  • Pump, dropper, or closure performance


Why Compatibility Testing Is Critical


Even a stable formula can fail if packaging materials interact negatively with the product. Compatibility testing reduces risks related to contamination, leakage, and product degradation.


Cosmetic Product Safety Report (CPSR) for the EU


For products sold in the European Union, a Cosmetic Product Safety Report (CPSR) is required under EU Cosmetic Regulation (EC) No 1223/2009.


What a CPSR Includes:


  • Ingredient safety assessment
  • Toxicological profile of each ingredient
  • Exposure and usage evaluation
  • Product safety conclusion by a qualified safety assessor


When CPSR Is Required


A CPSR should be completed before:


  • Placing a cosmetic product on the EU market
  • Listing products in the CPNP (Cosmetic Products Notification Portal)


Without a CPSR, cosmetic products should not be sold in the EU.


FDA Cosmetic Testing Expectations in the USA


In the United States, cosmetics are regulated by the FDA under the Federal Food, Drug, and Cosmetic Act.


FDA Position on Cosmetic Testing*


  • Brands are responsible for product safety
  • Products must not be adulterated or misbranded


Recommended FDA-Aligned Testing*


  • Microbiological testing
  • Preservative efficacy testing
  • Stability and shelf-life testing
  • Proper labeling and safety substantiation


Selling in Both the EU and USA


Brands selling internationally should aim to meet the most stringent applicable requirements.


In most cases:

Stability, PET, and compatibility testing support product safety and are commonly used to meet market and retailer expectations in both regions.

Thorough testing simplifies expansion into additional global markets.


Aligning your testing strategy early helps avoid reformulation, relabeling, or regulatory delays later.


How Cosmetic Testing Protects Your Brand


Comprehensive cosmetic testing:


  • Builds consumer confidence
  • Supports retailer and distributor requirements
  • Reduces legal and financial risk
  • Strengthens long-term brand credibility


Testing is not just a regulatory checkbox, it is a foundation for sustainable brand growth.


Frequently Asked Questions


Q: Is cosmetic testing mandatory?


A: In the EU, a CPSR is mandatory. In the USA, brands must substantiate safety, making testing strongly recommended and often essential.


Q: How long does cosmetic testing take?


A: Most testing programs take 4 to 12 weeks depending on test type, formula complexity, and regulatory region.


Q: Can one test cover multiple products?


A: Each formula and packaging combination typically requires its own testing to ensure accurate safety and stability data.


Q: Do natural or clean beauty products need testing?


A: Yes. Natural formulations are often more prone to microbial growth and instability, making testing even more important.


Final Thoughts


Cosmetic testing is a critical step in bringing safe, compliant, and high-quality products to market. From PET and stability testing to EU CPSR documentation and FDA safety expectations, investing in proper testing protects both consumers and your brand.


If you are unsure which tests your product requires, working with an experienced cosmetic manufacturer or regulatory partner can simplify the process and help ensure long-term success.


Ready to bring your cosmetic brand idea to life with expert formulation, manufacturing, and launch support ? Contact us today to get started on your next chapter in beauty innovation.



Disclaimer


This content is provided for general informational and educational purposes only and does not constitute legal, regulatory, compliance, medical, marketing, or professional advice. AURA is not a compliance or regulatory consulting firm and does not assess regulatory readiness, product approval, or claim substantiation. Cosmetic and personal care regulations vary by region and are subject to change. Brands are solely responsible for ensuring compliance with all applicable laws, regulations, and industry requirements and should consult qualified legal, regulatory, and other professional advisors as needed. References to industry practices, trends, formulations, timelines, SEO strategies, keyword interest, or search performance are informational only and do not constitute guarantees of regulatory approval, search rankings, traffic, commercial success, or specific business outcomes. Actual results may vary based on numerous factors, including formulation, testing, implementation, market conditions, competition, and changes to applicable regulations or search engine algorithms.

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